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AISM joins Best Option Media's (BOM) client portfolio in Italy
2021-12-20

During the summer of 2021 we were chosen to be in charge of the strategic and tactical planning, as well as the ROI (Return on Investment) analysis and solidarity call attributions of the first Direct TV campaign of AISM (Associazione Italiana Sclerosi Multipla). With the arrival of the Christmas season, the media plan will be re-activated to appeal to the solidarity that surrounds this time of the year.

Our international team is very excited to be part of this solidarity project whose mission is to help people with Multiple Sclerosis and their families to have the right to a good quality of life and full social integration and inclusion.

In this sense, our MD in Europe, Luigi Bosco, states that 'gaining the trust of a new client is always a great satisfaction. In the case of AISM, the joy is twofold: knowing that with our work we are achieving more than just selling by supporting a good cause makes us proud. We hope that the campaign results and our decision to donate part of the proceeds from our collaboration represent our level of commitment to AISM and its cause'.

With this agreement, we consolidate our position as one of the leading media agencies in the Italian market, as we have been operating in this country since 2012, managing major accounts such as Autohero, Trivago and Taxfix.

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