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ADDRESSABLE TV, more relevant and interesting ads for viewers.
2020-11-03

Addressable TV advertising is the ability to show different ads to different households while they are watching the same program. With the help of addressable advertising, advertisers can move beyond large-scale traditional TV ad buys, to focus on relevance and impact.

Addressable TV advertising allows to reach more specific audiences with greater creative flexibility, deep insights, and dependable ROI data. With much more granular TV attribution and measurement, advertisers can understand the true performance of their ad—including engagement, brand lift, and conversions.

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